starttolook

Role: Associate Creative Director

Agency Partner: Maverick Studios

Overview:

Jimmy John’s started business in 1983 and nearly 40 years later they don't make sandwiches. They make The Sandwich of Sandwiches.

Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, their leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own.

Maverick Studios was founded in late 2020 with the sole purpose of servicing the roster of brands under Inspire with print, digital, photo/video, motion graphics, copywriting, strategy, and project management to lower costs and improve efficiencies, while maintaining and exceeding the quality of creative deliverables.

Areas of Focus:

• Team Leadership & Development

• Creative Direction

• Conceptual Design

• Production Design

• Strategy

Role: Visual Designer

Overview:

Brightwell is a FinTech company that helps global workers get paid, as well as send and spend money safely and easily worldwide. We are on a mission to create products that serve the financial needs of crews, helping them feel more connected to and in control of their money.

Areas of Focus:

• Creative Direction

• Visual Design

• Strategy

Year: 2016

Role: Senior Art Director

Client:

The American Cancer Society is on a mission to free the world from cancer. Until they do, they are funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention. All so patients can live longer — and better.

 Project Objectives:

- Increase brand equity, donations and online reach through branded storytelling

- Improve overall aesthetic and user experience to make the site more engaging

- Implement a fully responsive solution

- Connect the online experience to the real world experience

 Project Requirements:

- Brand Positioning

- Content Marketing

- Content Strategy

- Information Architecture

- Quality Assurance

- SEO & Analytics

- Social Media Referral

- UX & Prototyping

- Website Design

Year: 2018

Role: Associate Creative Director

Client:

DLT Trading was started in the late 90s as a purveyor of high quality and hard-to-find knife brands delivered to customers around the world by utilizing our e-commerce experience. They have positioned themselves among the worldwide leaders in custom engraved knives for both the retail and corporate market segments.

Project Objectives:

- Increase brand equity.

- Improve overall user experience, aesthetic, and make the site more engaging.

- Implement a fully responsive solution.

- Improve sale -through and buyer success rate.

- Connect the online experience to the real world experience.

Project Requirements:

- Brand Positioning

- Content Marketing

- Content Strategy

- Information Architecture

- Quality Assurance

- SEO & Analytics

- Social Media Referral

- UX & Prototyping

- Website Design

Year: 2018

Role: Associate Creative Director

Client:

Agri Supply® is a family owned group of farm stores that started back in 1962 in Garner, North Carolina. Now, over 50 years later, Agri Supply has eight retail locations in North Carolina, South Carolina, Georgia, and Virginia. They release several unique catalogs per year and have a thriving website with a huge product selection. The Agri Supply product line has grown by leaps and bounds - from what began as only farm items, to what now tops over 26,000 items and counting.

Project Objectives:

- Increase brand equity.

- Improve overall user experience, aesthetic, and make the site more engaging.

- Implement a fully responsive solution.

- Improve sale - through and buyer success rate.

- Connect the online experience to the real world experience.

Project Requirements:

- Brand Positioning

- Content Marketing

- Content Strategy

- Information Architecture

- Quality Assurance

- SEO & Analytics

- Social Media Referral

- UX & Prototyping

- Website Design

Year: 2015

Role: Sr. Art Director/Designer

Client:

Flagstar Bank offers exceptional full-service banking and lending expertise with a distinctive, personal focus. Chartered in 1987 as a federal savings bank, today Flagstar has assets of $26.8 billion, is the fifth largest bank mortgage originator nationally, and the third largest savings bank in the country. Our team’s bankers possess skill and pride in their work that is reflected in their commitment to creating solutions tailor-fit for each customer.

Project Objectives:

- Explore a new brand design and direction.

- Create a program and product that encourages customers to spend, save, and donate to their favorite causes in the name of Cause Good!.

Project Requirements:

- Brand Positioning

- Content Marketing

- Content Strategy

- Information Architecture

- UX & Prototyping

- Website Design